How and Why to Outsource Content Writers

How and Why to Outsource Content Writers

As a business owner, if you maintain a digital marketing or online presence, you are going to need to create high-quality and engaging content on a regular basis to maintain good rankings on search engines and get your message across effectively.

Whether you’re running a blog, managing a website, or trying to build a brand, high-quality content is crucial for engaging your target audience and driving success.

However, you can only do this when you have the creative talent available to you in-house. So, what if you don’t?

Then you should outsource content writing to a specialist agency like The Content Collective!

For businesses, entrepreneurs, and content creators, the focus should not just be on producing great content, but also on finding the right people to bring their creative vision to life.

This is where outsourcing content writers becomes an efficient, cost-effective, and scalable solution that can add significant value to your business.

In this post, we will outline the best ways to outsource content writers, ensuring that you find the right talent to meet your specific needs.

Regardless of whether you are a marketer, a small business owner, or an individual with a passion for content creation, we will provide you with actionable insights, valuable tips, and a roadmap to hire freelancer writers who can take your business to the next level.

Why Outsource Your Content Writing

Before exploring the best ways to outsource content writers, it’s worth taking the time to understand why outsourcing is a valuable strategy for many businesses and individuals.

Businesses often have a core set of competencies that drive their success.

Therefore, if they outsource tasks they don’t possess expert skills in – such as content creation or content marketing – it enables them to focus on what they do best.

At the same time, it provides the business with cost efficiency because hiring full-time, in-house content writers can be expensive, especially for small businesses or startups.

By outsourcing content creation, it allows you to access a pool of talented freelance writers without the overhead costs associated with hiring employees – for instance holiday and sick pay.

For many businesses, another reason to outsource to expert writers is because their content needs fluctuate.

As a result of using a service like ours, you can scale up or down the work as required, based on their priorities and available resources.

Lastly, outsourcing to a content marketing agency often connects you with experienced writers who specialise in specific niches or industries, thus providing access to expertise that may be challenging to find in-house.

Content Writing Services

When it comes to outsourcing content writers, some businesses choose to find freelance content writers on platforms like Upwork, Fiverr, and Freelancer.

However, while you can unearth the odd diamond who will produce the type of written content you are looking for, often you can face issues of unreliability and a poor standard of work.

For this reason, it is always a good idea to hire the services of a professional content marketing team.

Not only will this enable you to enjoy a more structured approach to content creation for your blog articles, but most agencies have a team of multiple writers that possess expertise in various industries. 

This pool of expert content writers will ensure your blog post or website content is written to a high level in keeping with your brand voice and writing style.

Therefore enjoying consistency across all your written output.

Choosing a Content Creation Agency 

Content outsourcing is a global business and many agencies around the world provide content writing services. So, how do you go about choosing the right one for your needs?

Well, when evaluating content creation agencies, there are a few things you should look at.

First and foremost, you should assess the agency’s portfolio of clients and run the rule over the work they have done for them to gauge the quality, diversity, and relevance of their content.

(Side note, remember the work of professional writers reflects the content marketing strategy and brand voice of their clients.

A top-quality freelance writer can adapt to any writing style. So, don’t dismiss any work that does not align with the tone or manner of your company’s communications).

Ideally, you should look for agencies with experience in your industry or niche, as this can contribute to a more nuanced and informed approach to your content strategy.

However, this is not essential as an experienced and qualified writer can write about anything.

Moreover, be sure to read client testimonials and reviews on Google and Social Media, as this can provide valuable insights into the agency’s track record and overall level of client satisfaction. 

It wouldn’t hurt to enquire about the agency’s creative process and the composition of their freelance content writer team wither.

At the same time, you should also make yourself confident in their levels of communication, ability to meet deadlines, and the degree to which they understand your brand, audience, and overarching marketing objectives.

Fund a Test Job

When outsourcing content writers, it’s always good to start them off with a small project before committing to larger volumes of work.

Doing this allows you to assess the agency’s performance and suitability for your long-term content needs.

However, to give the agency every chance to complete the test project to your satisfaction, you should craft a clear job listing for them to use as a guide.

The more detail you can provide the better, but at the very least try to include the following:

1. Clear Project Description

Clearly outline the scope of the project, including the type of content needed, word count, and any specific requirements such as keywords and writing style guide.

This helps writers to understand your expectations from the outset.

2. Define Your Target Audience

It is always good to specify the intended target audience for your content as this enables writers to tailor their writing style to resonate with your readership, therefore ensuring that what they produce is engaging and relevant.

3. Set Realistic Deadlines

If you have outsourced content creation to an agency it is important to establish realistic deadlines for the project.

This should depend on the size of the blog writing article or document required, but typically the conventional norm is to set a deadline of 5 business days for a 2000-word article.

This allows writers to research the topic and request further information from you as required.

4. Budget Considerations

Before any work commences it is important to agree on the cost of the work you need to do in writing.

This avoids complications down the line and also helps the agency provide you with the best freelancer writer your budget can afford.

5. Determine Your Point of Liaison

When working with content writing services it is good to establish a clear point of liaison.

Often you will be given a dedicated content manager who will be able to assist you with any queries or issues you might have or you can bounce ideas off.

It is worth developing this connection as it is key to building successful, long-term partnerships that elevate your brand’s online presence.

Review the Work

For a successful outsourcing experience, it’s crucial to establish clear guidelines and expectations from the beginning.

Firstly, you should maintain consistent communication throughout the project. In particular, promptly address any concerns or questions the writer may have raised to ensure a smooth workflow.

You should also clearly define the revision process by specifying the number of revisions you would like in the project and the criteria for requesting revisions.

This helps manage both the client’s and agency’s expectations and ensures that the final content meets the desired standard.

It is also important to establish a feedback mechanism that allows you to provide constructive 

pointers to writers that can be applied to their work moving forward. This helps them understand your expectations better and improves the quality of future deliverables.

Develop a More Extensive Content Plan

If you are happy with the standard of work the freelancer writer has produced for you, it is worth developing a more extensive content plan with the agency.

This could incorporate a certain amount of posts over a specific period of time and will enable you to devise a content marketing strategy that will ensure you maintain good search engine rankings for various keywords and blog topics.

A couple of major benefits of doing this is that it gives agencies a chance to source specialist freelance writers on specific subjects if required.

You could also enjoy economies of scale as a business through discounted rates that might be applied if you commit to a large volume of content creation.

Things To Consider

While outsourcing content writers can be a highly beneficial strategy for your business, there are a few things you should consider to maximise the value you get from them.

1. Timezone Differences

If you’re working with freelance writers from different time zones don’t forget to factor the time difference into the normal course of the working relationship.

Be especially mindful, when it comes to setting deadlines. For instance, 5 pm in Auckland, New Zealand on any given day is about 21 hours ahead of 5 pm in Los Angeles.

2. Cultural Differences

Cultural differences can significantly impact writing style and tone. After all, we all know they spell words like maximise or honour as ‘maximize’ and ‘honor’ in the United States

Therefore, when setting a brief you should always clearly communicate your brand’s voice, tone and language to ensure it best fits your audience.

3. Content Originality

Plagiarism and content originality can be concerns when outsourcing to a freelancer writer.

However, most reputable content creation agencies employ plagiarism-checking tools like Copyscape to ensure the content that is produced for you is original.

It is worth running your own checks though – more for peace of mind and especially if you are outsourcing content writing directly to a freelancer.

4. Turnaround Time

Most good writers have a volume of work at any given time, so, it is important to give them a bit of lead time to get your work done.

Remember, freelancers don’t work for your company, therefore you can’t just give them a piece of work to do at 5 pm and expect them to have it done the next morning at 9 am.

Overall, the more organised you can be with your content needs the better, as the freelancer and agency will be able to factor the work you need done into their calendar.

5. Look after your writer

Good and reliable freelance writers are worth their weight in gold. Subsequently, if you find writers who consistently meet or exceed your expectations, it is worth giving them a decent block of work on a regular basis. This will keep them engaged with your company and prevent their time from being taken up working for others.

The Value Proposition

Outsourcing content writers is a prudent and strategic approach that enables businesses to tap into a vast pool of global talent to meet their content needs. 

While it is possible to find reliable freelancers on platforms like Upwork and Fiverr, for a more seamless and professional experience, it is much better to work with a dedicated agency that specialises in content marketing and content creation.

At the end of the day, outsourcing content writers should not be seen as just a transactional process. Rather, it is an opportunity to build valuable partnerships with expert wordsmiths who can contribute to the growth and success of your external communications.

If you adopt this mindset, outsourcing content writing should provide you with a superb return on your investment.

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